Diversity

“Nielsen understands, respects and values the individual and their differences.  This is practiced within our company and throughout our services. Diversity is embraced and valued highly.  It is a core ingredient to ensuring accurate, insightful measures of consumer behavior.”

- David L. Calhoun, Chairman and CEO, The Nielsen Company

 

Nielsen is committed to accurately measuring a broad range of consumer behavior, worldwide.  This includes what people watch on television, what books or periodicals they read, videos they buy, films they watch, music they listen to, where they shop and what consumer goods they buy, and what they listen to on radio.  Nielsen first began tracking consumer behavior in 1923 when the company was founded by a 26-year-old engineer named Arthur C. Nielsen, Sr.  Since then, we have invested in the best technology, the best methodology and in the best people to assure that all people are fairly represented in our samples and in our measurement. Our goal is to make sure that clients, investors, our employees, the public, community leaders, and elected officials understand who we are and what we do.

Workplace Diversity

At Nielsen, diversity is not just a goal, it is a business imperative. Our effectiveness at embracing the talents of people of different backgrounds, experiences and perspectives is key to our continued success in providing clients with information they need to succeed, and in making certain that all communities and individuals we depend upon to provide us with information about consumer behavior understand who we are, what we do and agree to participate in our consumer samples. Learn More