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Trend Index

Top Broadcast TV Shows - US
Week of September 29, 2008 Spacer
1. Dancing with the Stars
ABC
2. NCIS
CBS
3. 60 Minutes
CBS
Top TV Shows >
Top Movies - Theatrical Release - US
October 3 - 5, 2008 Spacer
1. Beverly Hills Chihuahua
Walt Disney Studios
2. Eagle Eye
Dreamworks / Paramount
3. Nick and Norah's Infinite Playlist
Sony Pictures
Top Movies >
Top PC Game Titles
July 2008
Spacer
1. World of Warcraft
2. Call of Duty 4: Modern Warfare
3. Diablo II
Top Video Games >
Top Online Web Brands - U.S.
Week Ending September 28, 2008
Spacer
1. Google
2. Yahoo!
3. MSN/Windows Live
Top Online Web Brands >
Complete Trend Index >

Latest News

October 10 , 2008
Nielsen Online Forms Joint Venture to Measure Internet Usage and Growth in China

October 9 , 2008
Nielsen: More Than One-Third Of U.S. Consumers, Including Nearly One-Third Of High Income Consumers, To Cut Holiday Spending


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Insights

Honey, We Acculturated the Kids: Key Influences on Hispanic Buying Behavior
By: Doug AndersonSpacer
Latinos account for some $930 billion in consumer purchasing power and are ready to spend. As cultural comfort levels increase, Hispanic shopping patterns begin to resemble more closely those of U.S. natives.
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Welcome Back to the Live Commercial
By: Annie Touliatos Spacer
As advertisers struggle to increase the visibility of brands in a meaningful and efficient way, the industry’s experimentation of the product placement strategy steps back to its roots—the live commercial.
Read this article >
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