Nielsen in the News

August 2008
Be of Good Cheer
Progressive Grocer
Link to story

April, 2008
Every Breath We Take
MediaPost
Link to story

February 26, 2008
Nielsen Looks Beyond TV, and Hits Roadblocks
New York Times
Nielsen's Anywhere Anytime Media Measurement effort is profiled by the New York Times.
Link to story

February 20, 2008
Made to measure
Fortune Magazine
The Nielsen Company's efforts to bring clarity to the marketing and media industries is profiled in the March 3 edition of Fortune Magazine. Read Article. >
Link to story

October 10, 2007
Nielsen's New Media Push
C|Net News Blog- News.com
With eyeballs increasingly turning to PCs and mobile devices for entertainment and news, Nielsen is boosting its audience measurement services in those areas. Features Susan Whiting, Executive Vice President of the Nielsen Company and Chairman of Nielsen Media Research.
Link to story

August 27 , 2007
Nielsen Gets Social, with CNBC's Julia Boorstin
CNBC - The Media Call
Link to video

June 1 , 2007 - Advertising Age
Nielsen Pursues Next Holy Grail: Set-top-Box Data
As the TV industry begins to wrestle with the implications of Nielsen's just-released commercial-ratings data, the company is already eyeing new measurement systems to be used as currency in the media and marketing universe. Features Jed Meyer, senior-VP Nielsen Digital Plus.
Link to story