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News

October 10 , 2008
Nielsen Online Forms Joint Venture to Measure Internet Usage and Growth in China
Nielsen Online, a service of The Nielsen Company, and Beijing Zhongqian Wangrun Information Technology Co., Ltd., the operator of ChinaRank, the only Internet firm authorized to create and publish Web site rankings in China, announced the formation of a joint venture that will develop and deliver robust Internet measurement and analysis services in China, one of the world’s largest and fastest growing online markets.
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October 9 , 2008
Nielsen: More Than One-Third Of U.S. Consumers, Including Nearly One-Third Of High Income Consumers, To Cut Holiday Spending
U.S. consumers aren’t feeling particularly jolly heading into the holiday shopping season this year with more than one-third (35 percent) of U.S. consumers across all income levels expecting to spend less, according to new research from The Nielsen Company.
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October 2 , 2008
Nielsen: Huge Growth Opportunities for Private Label in Convenience Stores
Private label products, or store brands, are growing faster in convenience stores compared to other stores and represent a tremendous growth opportunity for the convenience channel, according to new research by The Nielsen Company.
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