Nielsen Oldsmar Facts

• Location: Brooker Creek Boulevard, Oldsmar, Florida
• Facility size: More than 600,000 square feet
• Year opened: 2003
• Project cost for Nielsen: Nearly $130 million
• Workforce: More than 1,500
• Annual payroll: $96 million (2008)
• Annual spending on local manufacturers: $15.5 million (2007)
• Total real estate and personal property tax payments since 2001: $11.5 million
• Total incentives received by Nielsen since 2001: $1.7 million from the state of Florida, $1.4 million from Oldsmar and Pinellas County combined

• Today, Nielsen is the largest employer in the City of Oldsmar
• The average salary of Nielsen’s employees is almost 200% of the average salary in Pinellas County

• Nielsen began its work in Pinellas County in 1972
• It moved much of its local operations from Dunedin to Oldsmar in 2003
• The company maintains a large call center in Dunedin

• “I’ve always said Oldsmar was a diamond in the rough...Nielsen being here is polishing that diamond.”
  --Former Oldsmar Mayor Jerry Beverland, St. Petersburg Times, October 5, 2003
  
  
• “[Nielsen is] the kind of company that I think every city would love to have. It’s high tech, their average wages are certainly above the average wage for Pinellas County, probably the Tampa Bay area and state of Florida.”
  --Oldsmar City Manager Bruce Haddock, St. Petersburg Times, April 15, 2007
  
  
• “Oldsmar has boomed as good place to work...Some of the increase is attributed by local officials to the arrival of Nielsen Media Research in 2003.”
  --Editorial, Tampa Tribune, April 26, 2007