Media
We measure the audiences for all types of electronic and print media, on all available technologies, from iPods to newsprint. We gather and deliver competitive information about advertising expenditures and creative content. We measure motion picture box office results and CD, DVD and book sales, and provide integrated entertainment information services. We offer media planning information and software services and advertising rate and circulation data across print and electronic media.
Our services help clients understand consumer behavior across all their media and entertainment options, set the value of commercial time and space, monitor their competitors, plan and conduct media campaigns and develop innovative media promotion methods.
TV
Nielsen helps media clients track the viewing habits of their varied audiences. More than just data, our solutions provide clients with the tools to make critical decisions, stay ahead of the competition, achieve maximum efficiency, and realize their business potential. Advertisers use the power of our competitive intelligence, audits and verification, and custom research services to help run more effective campaigns. Learn More 
Find out more about our Featured Businesses providing this service: Nielsen Media Research, Scarborough, Nielsen IAG, Nielsen Digital Plus
Nielsen measures what’s happening in the digital universe through syndicated and custom research. We deliver comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media (CGM), word of mouth, commerce, and consumer behavior. By fusing our online data with other offline research, we also track and measure ad effectiveness and consumer behavior across multiple media platforms.
Online
Find out more about our Featured Businesses providing this service: Nielsen Online
Nielsen offers a wide range of print intelligence on magazines, books, and medical journals. Data on advertising, retail sales and readership provides clients with crucial insight. Ad spend within national magazines can be tracked by creative, page placement and headline. Purchasing information of books is needed by major retailers on a weekly basis. In a typical week, sales of over 300,000 different titles are collected, coded and analyzed, producing complete market information for retailers, publishers and the media.
Print
Find out more about our Featured Businesses providing this service: Nielsen Monitor-Plus, Nielsen BookScan, PERQ/HCI
Nielsen measures radio audiences around the world, using gold standard diary measurements in 11 global markets and a recent addition within the U.S. By surveying a robust sample of the population, tracking their radio listening, while using many best practice solutions that improve the way radio is being measured, Nielsen is able to provide a one-stop solution for all subscribers. LEARN MORE
Nielsen covers the music industry from tracking sales of music and video products to providing the data source to the Billboard music charts. Radio airplay is also a major aspect of the music industry covered. We monitor 1,600 radio stations, satellite radio and cable music channels in over 140 markets in the U.S. (including Puerto Rico) and 30 Canadian markets.
Music
Find out more about our Featured Businesses providing this service: SoundScan, Nielsen BDS
Sell-through POS (consumer purchase) sales data is collected weekly from traditional channels of video distribution including mass merchants, audio/video and video specialty retailers, electronics outlets, grocery stores, drug stores, and some Internet sites. Nielsen VideoScan maintains this weekly POS data in one of the largest databases of VHS and DVD products in the country. Data is collected on more than 40,000 VHS items and 12,000 DVD items. Virtually every UPC code in sell-through release since 1993 can be found in our extensive database. Complete sales data in all retail channels are available as far back as January 1999 (however Wal*Mart data is included only through 7/28/01). Learn More
Video
Nielsen’s services provide up-to-the minute box office information around the globe, in real time, on an hourly basis. Nielsen EDI captures box office results from more than 50,000 movie screens across 14 countries including: USA, Canada, Mexico, Argentina, Brazil, Chile, United Kingdom, Ireland, Spain, Germany, Austria, France, Australia, and New Zealand. Learn More
Film
Find out more about our Featured Businesses providing this service: Nielsen EDI, Nielsen NRG
Nielsen covers both Sports Marketing and Sports Sponsorships. Our data provides sports marketers with a clear picture of audience demographics, brand preferences, and attitudes. We track ad spending associated with sporting events, as well as national and local TV ratings for teams - by game, month, season, and league standing. Marketers can also go beyond the numbers with attitudinal studies that get into the mind of the sports fan. Learn More
Sports
Nielsen Outdoor has developed the only portable, GPS-based audience measurement system for outdoor advertising that, for the first time, brings the most accurate accountability to one of the fastest-growing but largely unmeasured media. Nielsen Outdoor provides a total measurement solution for all outdoor advertising, including billboards, kiosks, buses and bus shelters, telephone booths, malls and even underground rail stations. Its patented GPS technology (co-developed with RDP Associates) captures via satellite the location, speed and direction of travel of outdoor sample participants, thereby determining each person’s opportunity to see an ad. Learn More
Outdoor
Nielsen provides comprehensive consumer research for the telecom and mobile media markets through Nielsen Mobile. Nielsen Mobile builds its industry-leading information products by deploying innovative measurement technology at an unprecedented scale. Each technology platform collects, processes and reports millions of measurements each month. These combined measurements enable Nielsen Mobile to meticulously track the behavior, attitudes and experience of the mobile consumer.
Mobile
Find out more about our Featured Businesses providing this service: Nielsen Mobile, Nielsen RingScan
Nielsen Games specializes
in providing video game publishers, console manufacturers, ad agencies,
ad networks and marketers with the ability to understand more about the
behavior metrics and purchase process for video gamers.
Games
Find out more about our Featured Businesses providing this service: Nielsen Games
